T H E U N S E E N were engaged by the Colour and Trim Design Team of the luxury motorcar manufacturer to provide ideation and disruption to their current way of thinking around brand, trends and products – to essentially re-image the definition of luxury for their consumer.

Over a period of 3 weeks, T H E U N S E E N team guided the client team through a highly facilitated and collaborative design process with specially curated internal and external visits to create new experiences resulting in a number of defined design concepts, specifically focused on the future of luxury with associated presentation material that was presented to the client’s board for approval to proceed into R&D and prototyping.