F I R E is Inspired by occult glamour - a spell cast on somebody to make them see something the spell-caster wishes them to see, T H E U N S E E N have developed the world’s first colour changing hair dye.

The F I R E dye is responsive to you and your environment by changing colour to passing temperature fluctuations. Available in multiple colour ranges from bright red to subtle pastels, launching at London Fashion Week in collaboration with Storm Models.

The application of the dye is currently semi-permanent lasting over a few washes and the brand are currently looking for commercial partners to help take the innovation to market.



We have collaborated with a number of our creative friend’s to launch this fashion week, T H E U N S E E N would like to thank all of the team involved in bringing this vision to life.

Models: Storm | Jemima Kinsella | stormmanagement.com

Hair: Kieran Tudor | kierantudor.co.uk

Film director: Christel Chaudet | christelchaudet.com

Beauty: Mizzie Logan | mizziemakeup.com